I seek out top-quality organic ingredients, like organic Vermont maple sugar from Bascom Family Farms. That means my popcorn never has any pesticides or preservatives. A happy outcome from this choice is that every flavor also happens to be naturally whole-grain, non-GMO, vegan and gluten-free. Who-hoo! Incredibly scrumptious AND good for you! You won't believe I don't use butter either, as the way I cook it brings out a naturally buttery crunch.